Health

REINVENTED With Celebrity Trainer Ted Ryce

REIN 5 | Celebrity Trainer

In one of the most powerful, gut-wrenching and inspirational podcast episodes, Jen goes one-on-one with celebrity trainer, peak performance health coach, and motivational speaker Ted Ryce. Ted has worked with Fortune 500 CEOs, busy professionals and celebrities, including Richard Branson, Ricky Martin, and Robert Downey, Jr.

But what many don't know about Ted is that his path to becoming a high-performance coach was beset by the unimaginable tragedy that crushed the entire South Florida community and captured the nation's attention after his 9-year-old brother, Jimmy Ryce, was kidnapped, raped, and murdered at the hands of a sexual predator on his way home from school.

But the extraordinary circumstances that Ted lived through didn't stop there. In this podcast episode, they discuss how Ted reinvented himself to pursue a legendary life after losing his entire family over the years, his decision to ride rollercoasters at Universal Studios after burying his father that inspired his theory, "You can't be sad on a rollercoaster!" He also shares how he turned his pain into power by helping others through health and fitness, the secret to staying fit at any age, ways to reduce unmanaged stress, depression and anxiety, and the controversial "magic ratio" for achieving happiness.

Don't forget to rate, review, and subscribe to REINVENTED with Jen Eckhart on Spotify, Apple, and YouTube. You can also follow @JenniferEckhart on Instagram and Twitter. Thanks for listening!

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Listen to the podcast here

REINVENTED With Celebrity Trainer Ted Ryce

JE: I have a question for my audience. If you were to define what it means to live a legendary life, what would you say? For some, that might mean having a successful career. To others, it might mean getting married and starting a family. Maybe it's leaving a legacy or a lasting mark on this Earth by coming up with a world-changing product, company or idea. Maybe living a legendary life to you is simply being a good person. It’s like the Avicii song goes. “One day, you will leave this world behind, so live a life you will remember.”

My next guest on this show helps people do that, which is to live legendary lives, so much so that he's the host of the Legendary Life Podcast. He's a leading personal trainer and peak performance health coach who has worked with Fortune 500 CEOs, professionals, and celebrities, including Richard Branson, Ricky Martin, and Robert Downey Jr. It is an honor welcoming my friend, someone I deeply admire, to this show. Ted Ryce, welcome to the show.

TR: Thanks so much. I’m happy to be here. It has been a long time coming.

JE: I'm glad we were able to nail this down. I have to say. You are hard to pin down on the calendar because you are either in Brazil jumping out of airplanes, diving with bull sharks, speaking on stages across the country or riding roller coasters at Universal Studios.

TR: That's how I do. That's what I do. We are starting that way, and it sounds like, “This guy is going to be annoying. He does all this cool stuff,” but there's a deeper meaning or deeper reason behind all that. We've already talked about it. We are going to get into that in this episode. I’ve chosen to live life like this. It has been therapeutic.

JE: You've chosen to live a legendary life. Am I wrong?

TR: My version of it, for sure.

JE: I'm excited to have you on my show because to me, you are not only a legendary person who happens to also ride roller coasters in his free time but you have a remarkable, jaw-dropping story of reinvention in the aftermath of enduring unspeakable tragedy. I don’t mean to start this episode off on a negative note. We are going to get to some positive territory but it's important for my audience to understand our connection and how we came to know one another.

For those who aren't familiar with your incredible story and your path to becoming a high-performance person, it was beset by the tragedy that you personally needed to overcome. You do all these things because it's therapeutic for you. Are you able to share a timeline starting from 1991 and walk us through what you have been through and what you've managed to overcome to get to where you are?

TR: It starts way before that. My biological mother was mentally ill to the point where my dad had to leave her. In those days, in the ‘80s, that was unheard of. The parents would stay with the father. She was emotionally abusive and physically abusive. It wasn't her fault. She was mentally ill. As I realized later on in life, that's the root of everything that happened.

She died in 1991 in a car accident during a weekend when I was supposed to go over to visit her with my sister. She was a chain smoker. A lot of people who are mentally ill use cigarettes or nicotine to keep themselves stimulated. I didn't want to go over there and breathe in smoke. It was depressing. I was 13 or 14. She ended up dying. I always say she died in a car accident but there wasn't any other car involved. She ran off the road straight into a tree. It was a suicide. I came to realize that later on.

To put context into that, my father and stepmother who are heroes to many people, and rightfully so with what they've done, got laws changed. They met with two Presidents, which were Bill Clinton and George Bush. Growing up with them, they were alcoholics. They were workaholics. They were emotionally abusive. I love them but the truth is the truth.

In the context of all that, at fourteen years old, my biological mother dies. I've got these parents who are checked out emotionally. That's what happens when you do drugs like alcohol constantly. You disconnect. Instead of putting me into therapy, they sat me down, told me what happened, and expected that I would get over it.

What I did was I started using drugs and started smoking weed. I got arrested a bunch of times. Those were for only the things that I got caught for. I ended up stealing a car and running away from home. It was an interesting time. Eventually, I started to pull my act together. When I was eighteen, I had to be put in special programs to make it through high school. As soon as I got into college, I had to go to community college because my grades were so bad even though my test scores were high. I had an A-plus for skipping class and smoking weed.

JE: Miami Dade Community College. Was that the one?

TR: I did go to that one.

JE: We have that in common. I did a summer school class there. I had to take math there. Continue with your amazing story.

TR: As I'm starting to pull my life together because I'm out of my house, my parents wisely realized we were clashing too much. They were like, “You don't have to live on this street but you can't stay here. Here's an apartment in Kendall.” I was grateful for it. I started pulling my life together. I love being in college and choosing my classes. I felt I needed to be in control. That's probably why I run a business. I'm completely unemployable. I can't hold down a job, so I got to work for myself.

As that was starting to happen, I skipped school again one day because my parents were out of town. I was going to meet my friend, Fred, down at my parent’s house in the Redlands. My little nine-year-old brother wasn't home. My parents called and they didn't expect me to pick up the phone. I'm like, “What's up? It’s party time.” I didn't say that to them.

They asked, “Where's Jimmy?” I said, “I don't know. He's not here yet.” I was speaking to my stepmom. She freaked out right away. I was like, “He’s not here. It's not that big of a deal,” but something in her said, “I got to come home right away,” and they did. The cops got involved. We called the police and a search started. We didn't find him that day. I don't know if you know the whole story but the FBI got involved. I was interrogated. They interrogated the whole family.

JE: I'm sitting here crying because I am very familiar with the story but I know that a lot of my audience out there isn't. As difficult as it may be, I know it is for you. Each time you recount this story and have to live it over and over. It’s not lost on me how difficult it is but it is important to share these stories. Your father was instrumental in getting legislation passed by presidents and has helped many along the way.

I will let you continue with the story but I have always felt a strong connection to your family even though we've never even met. I don't know if it has to do with us both growing up in the South Florida community. My brother was a year younger than yours at the time that this happened. Eerily enough, his name was also Jimmy. That's why it struck a chord with me even at the age of five years old. Continue. In 1995, explain what happened.

TR: It got so crazy. The FBI got involved. I was interrogated several times. They said, “If you remember anything, give us a call or if you think of someone.” I called them one night. I was sitting there with my friend, Fred, who was going to be babysitting Jim that day. We were sitting there smoking weed and drinking beer. I called the FBI. I said, “I remembered something.” They were like, “Where are you?” They didn't give a shit what I was talking about. They wanted to know where I was. They came over and we were sitting there. The bong and the beers were out. I was not 21 yet. I was nineteen. They did not give a shit. I didn't give a shit either. I'm like, “We are smoking.” They didn't do anything.

It was crazy what we went through. I get it. They had to rule out the family. I don't want to change gears too much but there was a case right before this where someone's children were found killed and she had made this story up. I forgot the name of the woman but it turned out to be her. The connection I drew was like, “They got to check out the family first.” I was there that day. It was unusual that I had skipped school but nothing was found. They'd never found anything, not only with us but in general. They didn't know what had happened to him.

The Miami Police Department got involved. The homicide department got involved trying to figure out, “If he has been missing this long, something happened to him.” They were finally able to figure out what had happened because Jimmy went missing and left a book bag behind. His book bag was missing as well. It was all over the news. It was national news at the time but very much a focus of local news.

A woman who lived a mile away from us had some jewelry, and also a gun went missing from her place. She had this guy working for her, and she thought that he might have stolen the jewelry from her and the gun. She went into his trailer, which was on her property at the time. She found the thing she was looking for. She also found my brother's book bag in the closet. We had put up missing posters of Jimmy. It is a very famous photo. There was a missing poster of him and the book bag as well. That led to him being picked up, interrogated, and eventually confessing to what he did.

He told people what had happened. He had kidnapped Jim while Jim was dropped off at the bus stop that day. He took him to his trailer, raped him, and ended up killing him by shooting him when Jim tried to escape when he heard the helicopters. That was according to his story. He tried to dispose of the body. He ended up leading people to Jim's body. He was on death row for twenty years. It is a crazy story.

The point is that I got a call at 3:00 AM from the FBI. It was the strangest call I've ever gotten, even with all the robocalls and the craziness that we get these days. It was a male FBI officer. He said, “Your family needs you. We found Jimmy.” I was like, “Is he okay?” I almost felt like he almost laughed a little. I can only imagine what it must be like to be an FBI officer and have to deal with the worst of the worst like serial killers and missing children.

His reaction was strange. He didn't answer the question. He just said, “You need to go be with your family now.” It was 3:00 AM. I went home and then we found out what had happened. Everything was explained to us. That ended the nightmare of not knowing what had happened to him. When someone goes missing, all you want to know is like, “What happened? Is he okay? Is someone living with him now? Is he dead?”

JE: It’s the not knowing part.

TR: As hard as it was to hear what had happened to him, I'm glad we know because it closes that chapter and ends that open loop. Another nightmare started from dealing with the reality of all this buildup, all the community that tried to help us find Jim, and all the craziness that we endured from the multiple interrogations and lie detector tests. Jim was gone and it was in a horrible way. He had suffered greatly, as you could imagine, being kidnapped, held against his will, raped multiple times, and eventually shot and killed. We had to deal with this is what happened to someone who we love so much.

I fell into a spiral of depression. It broke my family and broke me personally. Unfortunately, the story didn't end there. My stepmother died of a heart attack in 2009, and then my sister ended up putting a gun in her mouth and taking her own life in 2012 right at the end of the year. It was not great timing. I was getting ready to go out for New Year's and made it through Christmas. People think that change takes a long time to happen. It's bullshit. You change within seconds.

People think that change takes a long time to happen. You change within seconds.

When I learned about my brother, I changed within seconds. It was almost instantly. It takes a while for the chemistry and the stress hormones to kick in. When I heard what happened to my sister, it was the same thing. We can talk a little bit later about how change can happen in a positive direction because I don't want people to be crushed for this. They are like, “I don't want to listen to this anymore. I want to go.”

JE: There is a happy ending. That's why you are on this show because you have managed to reinvent yourself in the aftermath of such unimaginable circumstances. I have celebrities, public figures, and high-profile CEOs on this show. You are a celebrity to me. When I first reached out to you, I regret it because I understand how that could have been triggering for you.

I messaged you out of the blue one day with a photo of me on the cover of the Miami Herald when I was five years old, alongside my mom and my brother, Jimmy, who was a year younger than your brother at the time. I was photographed praying for you, your brother, Jimmy, and your entire family. As strange as this sounds, I've always felt a strong connection to your story.

It was an awakening moment for me and the entire South Florida community. It captured the nation's attention as to how short and precious life is. At your lowest point, you realized that the choices you were making in life were only adding to your pain. You and I had discussed this at great length with each other prior to even taping this episode. You resolved to change and start fresh, clean the slate, and accept the past. How did you manage to completely reinvent your life?

TR: We all know when we are stuck in a spiral of negativity. It’s a downward spiral. I felt that way. I'm not sure exactly when it was or if it was one instance or if I was thinking about it because my mind was fried from what it had been through. I didn't want to live that way. I was young. I had a whole life ahead of me. We will talk a little bit about this because my story won't scale for you. That means if you read this, you are like, “I don't relate. I've never had a family member murdered or someone committing suicide.” Hopefully not, but maybe you have.

You may not relate to the story or what I do, but I'm going to make it very relatable because there are principles here that work for people. My story won't scale for you. That means you can't do what I did exactly. You haven’t been through what I have been through. You may not do what I did and have it work for you but the principles work for every human being.

JE: It's not a one-size-fits-all strategy.

TR: It started with an idea. The idea was like, “Life can be better than this. I've got years ahead of me. Is this how I'm going to be living?” I was never looking at a gun. I couldn't afford a gun. I was so broke at one point. I never thought, “I'm going to take a bunch of pills or anything like that,” but I was fading away, for sure. I didn't want that. We are all going to die anyway. Unfortunately, that's part of the contract we all sign when we are born unknowingly. It is part of how it has always been or maybe not always. We will see. It’s being uploaded into the Cloud or whatever. I don't know. That's the contract.

I didn't want to live the rest of my life like that and started to figure things out. The first thing I figured out was that health is part of healing. One of the ways you can heal yourself is by focusing on your health. Serendipitously, I bounced around. I dropped out of school. I couldn't focus on textbooks after what had happened. My brain was fried from that. It was fried from the stress.

One of the ways you can heal yourself is by focusing on your health.

That's something that we can talk about too because that's something that will be relatable for every single person reading. We all have a cup. Depending on how full our cup is that's indicative of how much energy we have. The more empty our cups, the more we take away from ourselves through stress, overwork, and neglect.

REIN 5 | Celebrity Trainer

Celebrity Trainer: Depending on how full our cup is, that's indicative of how much energy we have.

JE: You can't pour from an empty cup.

TR: That's what a lot of people try to do. That's what I was trying to do. I was trying to get my life together but I didn't have the energy to do it. How did I fill my cup up? I started focusing on my health. My stress level was down. What we are talking about when we are talking about trauma or a bad fucking day is we are talking about stress. Stress empties our cup and we have to proactively put it back in.

I always struggle with how to tell this story of the reinvention. One thing I learned is this. Not only will you have these things happen to you in life but we are all going to have things happen to every single one of us. The best-case scenario is that you live long enough to see your parents die. That's going to suck but that's part of life. It's how things have been.

What I started realizing is that you got to keep your cup full. You have to work on it all the time. What happens to a lot of people and to a lot of people in COVID, sometimes, it was their fault, and sometimes, it was circumstance. A lot of people had empty cups and they got smashed with more stress. That's what we had to deal with. They got worse off as a result.

JE: You and I had a conversation over Zoom back in 2020. We were getting to know one another. We shared some pretty heavy stuff. We were discussing trauma, sexual assault, prison, heartbreak, divorce, and growing up in Miami, Florida. I was in a pretty dark place. Talking to you was therapeutic for me. I asked you, “How do you pull yourself out of a dark place when you are overcome with feelings of depression or grief on days you find it hard to get out of bed in the morning?” There are days when I don't have the motivation to go work out. You sink into this funk. I'm curious. This will resonate with my audience. What do you do when you find yourself slipping back into that negative head space? What do you do to lift yourself out of that?

TR: It's very different. I get the game. I understand the process. The first thing is that I'm aware of it. For a lot of us, what we don't realize is that we internalize our negative feelings. That's our reality. In reality, some people have hard lives but for most of us, our lives are pretty good but we are having bad moments. It’s realizing that our thoughts are feelings. They come and go. They change. Some days, you are up and some days, you are down.

You are the blue sky. You are not the weather. The weather changes all the time. Sometimes, it's super sunny and the clouds are out and it's beautiful. Other times, it's gloomy, and there's light rain. Sometimes, there's lightning and storms. You are that sky that's always there. No matter if it's day or night or raining or sunny, that's you. Whenever you start to see the weather change negatively, you've got to do something to change it.

JE: I would be like, “I see storm clouds approaching. It’s time to kick it into high gear, be proactive, go lift some weights, go for a run, and go listen to some music.”

TR: Here's the thing, People will hear that and they are like, “I don't run. You can take that run and shove it you know where.” I had a client say that when he was talking about how someone told him what to do when he was very stressed out. What we have to do is find out what is that thing for you. I want to give you an example of this. My dad passed away when he was 76. He lived a full life. He had been through a lot but he had a lot of good moments. He made it to 76.

It was still very tough for me to lose my last family member. I could feel the storm clouds rolling in. After his funeral in Miami, I went to Orlando. I went to Universal Studios and hopped on a roller coaster, a bunch of them. The VelociCoaster in Universal is the best roller coaster I have ever been on in my life. I want to tell you why that matters because some people are like, “What kind of nutcase goes to the happiest place?”

JE: They are like, “Who rides a roller coaster after burying his father?” I get it.

TR: You can't be sad on a roller coaster because you are so in the moment. It changes your emotional state. You might get sad a little bit later. If you are reading or for you, Jennifer, I don't know how big of a fan of roller coasters you are.

JE: I love them. I’m going to go ride one after this episode. Do they still have The Hulk at Universal Studios?

TR: They do. It was shaky, though.

JE: They need to do maybe some WD-40. Is Dueling Dragon still there? That was one of my favorites, too.

TR: They've changed it to Hagrid’s Motorbike Ride, which is, in my opinion, a superior experience. It’s great. You got to go back.

JE: I will take your word for it. I know I'm long overdue. I've missed Star Wars World and Harry Potter World. There are all these worlds over there. Maybe we can go together and call it a day. Let's call each other when we get depressed. How about that? We will then go ride a bunch of rides together.

TR: Here's the problem. Here's one thing. This is key. If you get this, you will start to understand. You will put yourself in control of yourself. We were never taught how to deal with our negative emotions. If you don't deal with them, you get caught in a negative spiral. Negative thoughts and feelings need to lead to negative behaviors, which lead to more negative thoughts and feelings. That's the downward spiral, and then you wonder, “How did I get here?”

You can also go in an upward spiral. The key to that is this. You can't think yourself out of a negative emotional state. You can't say, “Why did this happen to me or what should I do now? This is horrible.” You have to do something. This has to do with a concept called embodied learning. It's the same thing. You can watch an entire YouTube series on how to ride a bike or drive a car but you have to do it. That's how human beings learn. It's your way to changing your physiology.

You can’t think yourself out of a negative emotional state. You have to do something.

Some people may say, “I can't even get out of bed, let alone go for a walk or ride a roller coaster.” That's a different situation. You probably need some help. That may be therapy or a coach that is someone good. A lot of people knock on therapists but I have been in therapy throughout the years. A great therapist or coach will help you.

JE: I have been in therapy for a few years. I can’t recommend it enough. I don't even know if this is weird or not but I firmly believe that everybody should be in therapy. Honestly, everyone has a form of unresolved trauma in their life in some form or fashion. Maybe others were worse than you. It doesn't matter. If we don't talk about it or don't challenge the stigma, then we are going to internalize all of this. Thoughts become things.

If it's okay with you, I wanted to take a minute to read an Instagram post of yours because of how powerful it is. It goes along with what you were sharing about being at Universal Studios in the aftermath of burying your father. Here it goes. Ted posted a photo of him at Universal Studios. It is a great photo. If you are not following Ted Ryce on Instagram, Twitter, or in social media, go do it. You won't regret it.

He wrote, “Have you ever tried being sad on a roller coaster? It doesn't work. I had a great conversation with Jennifer Eckhart yesterday about getting past tough times when you feel like your life is stuck and never going to get better. During our conversation, I shared how I took a vacation to Universal Studios after my dad died. Why? It’s because it's impossible to be sad while riding a roller coaster. The thrill of the speed and loops drives out all other feelings. You are present in the moment, and your attention is 100% focused on the experience, hoping you will survive the ride. It’s much like life.”

“This is important because when we're stuck in a negative state of mind, it can feel like it will never end. Like there's no hope of ever feeling anything good ever again. That's a lie. It takes one roller coaster ride to disprove this theory our minds come up with. There's a big difference between feeling stuck and being stuck. It takes one experience to shift our mood, and then we are not as stuck as we think. More importantly, we have more power over how we feel than many of us realize. Don't let negativity overtake you. Grieve and feel your feelings. Cry, scream, and yell if you need to but always come back. Always come back to your true self.”

When you posted that, I got chills. One of my favorite movies is Elizabethtown with Orlando Bloom and Susan Sarandon. I don't know if you've watched it but the movie's overall message is powerful about life after loss and how to experience joy in the aftermath of tragedy. One of my favorite quotes from the movie is, “Sadness is easier because it's surrender. I say, make time to dance alone with one hand waving free.” Besides riding roller coasters, what crazy things do I have to know? When I go on your Instagram, you are either diving with bull sharks or jumping out of planes. What things have you done outside of your comfort zone that has been transformative in how you live your life?

TR: With the bull shark thing, I can tell you the story, and I would be happy to but I will say this. There's a great quote from the psychologist, Mihaly Csikszentmihalyi, the grandfather of flow. What we are talking about here and what the Instagram post that you read is that the flow states. How do we come back and be present in the moment instead of being like, “I messed up my life. How terrible has my life been?” We are worried about the future like, “Am I going to have my job next week? Is my business going to continue to be successful?”

I was at an event. People are doing so well. These entrepreneurs that I was with, a lot of them have these thoughts like, “Is the money going to keep coming in? We are having million-dollar months but is that going to keep happening?” You can't control that. Guilt doesn't fix the past. Worrying doesn't change the future. If worrying does change the future, it's not for the better. You've got to be present in the moment. It’s finding things that get you present in the moment.

REIN 5 | Celebrity Trainer

Celebrity Trainer: Worrying doesn't change the future. You have to be present at the moment. 

With Mihaly Csikszentmihalyi, I can't remember his quote verbatim. What he said was that when we feel our best, it's not usually doing something like watching TV or shoving food in our faces, although that can be good. I'm loving The Mandalorian. The Witcher came out with season two. When we feel our best, we are doing things that challenge us because that challenge gets us focused. I do things that challenge me.

JE: Is he the one who said, “Seek more discomfort in your life.” Was that from him or did somebody else coin that phrase? I love that. When I think of that, I do think of doing things that make you uncomfortable or that do get you out of your comfort zone and challenge your fears because it, in turn, does help anxiety.

TR: I don't know if he said that particular one or not, but that would've come from him. A lot of people say, “Seek discomfort.” We know scientifically why it works. Many of us, including a lot of the people I work with who run businesses and successful companies or are executives in successful companies, still have a lot of anxieties about different things. I focus on health or at least that's what I trick them into thinking. We lose 20 pounds but we also work on other things to make sure that there's a full transformation in the process.

The way to lower anxiety, in part, is through exposure. This is key because instead of saying, “Seek discomfort,” there's another quote I like. This one is by the late American mythologist, Joseph Campbell. He said, “The cave that you fear to enter holds the treasure that you seek.” I don't know what that brings up for you, but for me, what that means is this. We have things in our life that we are afraid of doing. We are afraid to ask the girl out. We are afraid to have that tough conversation with our spouse. We are afraid to face how out of shape we've become.

We all have these fears, and instead of charging forward with ferocity, we shy away from them. When we get close to even dealing with the problems, developing more awareness, and perhaps thinking of a solution to it, it starts to bring our stress and anxiety up. We feel bad and back away. When I was in Florianópolis, Brazil, and I was at this peak on a mountain that I had hiked up an hour to get to for the beautiful view, I was like, “If I fall over, I'm going to die or at least be horribly injured.”

You are afraid to step on a stage. You are afraid to speak up in a meeting. You are afraid to have that conversation with your spouse. You are afraid to realize and admit how out of shape you've gotten. If you take steps to fix it, that gives you the treasure. The way we seek treasure, at least for most Americans, is by scrolling on social media.

JE: We are in front of screens.

TR: We are on Amazon. We are like, “Guilt.com is having a sale. Maybe that Chanel or Gucci purse is going to fix some things.

JE: We are like, “Making all these purchases will help me feel better.”

TR: I love luxury stuff. It's cool. I like things. We all like things. Things that make us happy for a second alter our states for a minute but they don't alter our traits. The truth about people driving a Ferrari like a lot of my clients back in Miami Beach, is it’s their fucking car. It’s cool but it’s a car that they go to work in and come back home in.

Things that make us happy for a second alter our states for a minute but don’t alter our traits.

JE: A few days before your father died, he told you, “I want you to live a rich life.” You shared something again on social media that was very profound. You said, “For me, a rich life means rich in experiences and connection with others.” I do recall you saying, “I like nice cars, clothes, and watches as everyone else does but we don't evolve through buying stuff. If you are not happy now, there's no house, no car, no amount of money or another person that's going to change that. Happiness is an inside job.” In your podcast, you shared that there is a magic formula or a magic ratio to happiness and positivity. Are you able to reveal what that is on the show?

TR: Of course. It's a little controversial.

JE: That's okay. We like controversy on here.

TR: Barbara Fredrickson, a psychologist, studied positivity. What she figured out was that we have a negativity bias. Other people have figured out that we, human beings, have a negative bias. If you get 100 compliments but with that 1 criticism, that's the one that stands out. You get 100 reviews for your business but for that critical one, you are like, “No.”

JE: It eats away at you.

TR: It happens to me on my podcast. It happens to us. Why are we like that? Our brains are designed to detect threats. Happy moments are awesome but a threat could end you. At least in America, we are not worried. Our lives are not in danger. It's more this stressful thing or social stress.

JE: That is, if we don't go to war with Russia.

TR: I'm not the one to talk about that. I don't know about politics. Hopefully, that doesn't happen. You don't get COVID, for example. Our brains are wired for this. If you've had a tough childhood or you have been through something in adulthood that was pretty tough like a divorce, someone cheating on you or what you have been through, that can make you a little more prone to negativity. Why? That's your body trying to protect you. You are trying to be more on guard about threats in your environment.

JE: I live in a state of hypervigilance. I'm always waiting for the next shoe to drop. It’s something you have to work on every day. It's not like flipping a light switch, and it goes away. It's difficult. It's hard.

TR: How do we bring that hypervigilance back down? The key is that Barbara Fredrickson figured out that for every negative event in your life, you need to have at least three positive events to cancel it out. I want to talk about this because if you are in a relationship where you have an abusive spouse, you get punched in the face, and you need to have sex, go out to dinner, watch a movie, and then everything else. It doesn't work that way. That has been some of the criticism. The point is important.

REIN 5 | Celebrity Trainer

Celebrity Trainer: For every negative event in your life, you need at least three positive events to cancel it out. 

There's a psychologist, John Gottman, who has a similar ratio with relationships. One negative event in a relationship needs five positive ones. Whether it's 3 or 5, the point is this. You've got to realize that if you have been through a lot of negativity, you've got to proactively seek out more positive experiences. Here's another key. Someone would say, “Chocolate is delicious. That's a positive experience for me.”

JE: Open some Ben & Jerry's. That's a good day.

TR: Cookie dough? There’s also The Tonight Dough by Jimmy Fallon Ben & Jerry’s flavor.

JE: Milk and Cookies is a good one. Although, it’s weird. We have an ice cream theft problem here in Manhattan. When you go into a Duane Reade or a Rite Aid, they are having to put locks on the freezers because people are legit walking out with ice cream. It’s quite a problem here in New York City, in case you ever come here and decide to purchase ice cream.

TR: I'm going to come and visit. I've got a friend there who lives in Queens and some very good friends who live in Manhattan.

JE: I'm one of them.

TR: We need to meet in person. Even in that story you said, why do people do everything that they do? They are either trying to get away from pain or they’re seeking pleasure. People are stealing this ice cream, trying to feel better about themselves. That's not making it okay. I'm not sympathetic to them but empathetic, trying to understand what's driving the behavior. That's not a positive thing because you get arrested. It doesn't improve your life.

The thing is this. We've got to go out of our way to seek out those positive experiences. As what I was alluding to earlier, it's not about positive experiences. It's about experiences that lead to positive change. There's a big difference there. We could say, “If I go out to eat three times, that will counterbalance the hard talk I had with my employee,” but it's not quite like that. You've got to do things that challenge you and lead to not just a change in your mood. That's what alcohol does. That's what ice cream does. There's a side effect. You become an alcoholic if you use alcohol to deal with your stress. If you eat too much to deal with your stress, you become fat and unhealthy.

JE: It’s cause and effect.

TR: We've got to find the ways that don't change our state because then, we must keep going back. You can't drink enough alcohol. You can't eat enough food. It doesn't solve the problem, is what I'm trying to say. We need to become better versions of ourselves, and that's through things that are usually quite difficult. I did Brazilian jiu-jitsu. I'm doing a cave diving certification. Sometimes, I don't even like It.

JE: Didn't you even do Ashwagandha? Didn't you share a story about when you did a mushroom?

TR: It’s Ayahuasca.

JE: I butchered that.

TR: Ashwagandha is an herb.

JE: It’s an herb that helps with managing stress and anxiety. What you did is different. Legend has it that it does help with trauma.

TR: That's something that I did. It was extremely challenging.

JE: I remember you told me, “This doesn’t tread lightly. This isn't for everyone.”

TR: I do believe it can benefit most people. Certainly, to say that, “You are going through a hard time in life. Go to Costa Rica, Peru or Brazil and drink some Ayahuasca. It will fix everything for you,” you've got to already be on the path. Ayahuasca is a peak experience if you are not doing the work already. Maybe working with a therapist or a coach or exercising meditation, getting acupuncture, regular massages, or whatever that self-care is for you. It’s actual self-care, not caramel cone ice cream or stealing ice cream out of Rite Aid.

JE: Do it the responsible way. I get it.

TR: If you are already on that journey, it can take you to the next level. It certainly did for me and for a lot of the people who I went through those experiences with. You might want to start with other things first.

JE: A lot of high-profile business leaders and entrepreneurs either come on this show or tune in. I wanted to ask you. As someone who helps your clients develop and stick with high-performance healthy habits to lead more successful lives, it's easy to lose focus of your personal health when running a business.

I was speaking to a CEO who was running off to a client dinner, and he was like, “I wanted to get a workout in, and I don't have time.” I'm like, “I’m sure you do. Wake up an extra hour early.” If you want to play the long game in business, it's in your best interest to take your personal health and make it a priority. It is all about time management and stress management. What is the secret to staying fit as a busy entrepreneur?

TR: This is going to sound self-serving but I believe it's the answer. You got to get someone like me to hold you accountable. It doesn't have to be me but you got to get someone to show you the strategies and keep you accountable if you are not able to do it on your own or if you are looking for that next level. You've got to make it a commitment. You said, “If you want to play the long game in business,” but there is no other game in business. There is only the long game.

If you cannot do something alone, you must get someone to show you the strategies and keep you accountable.

JE: If you don't have your health, you don't have anything.

TR: I had a client in Miami Beach who ended up dying, not because my workouts were so tough. It wasn't like that. He had neglected his health to the point that he would come late to train with me. He would leave the sessions early. I don't put up with that behavior anymore but I was in my twenties when this happened.

I liked the guy. He was a good guy but it was business and business. Eventually, with that type of attitude, he stopped training with me. He put me in a situation where I was going to have to drive a long way to his office to train home. I'm like, “I'm not going to do that or you are going to pay extra for it.” He didn't want to pay extra. I said, “I can't do that.”

He was looking for a way to get out, though. That is what I felt. I come to find out a few months later that he got diagnosed with Stage IV esophageal cancer. He's no longer with us. What you got to ask yourself is this, “What do you want your life to look like when you retire, in ten years or whatever that endpoint is for you? What is it that lights you up inside?”

Taking care of your health isn't about, “It’s the right thing to do.” It may or may not be. I'm not here to make a moral argument about it. All I'm saying is if you want to play with your grandchildren, keep speaking on stages, run a company or at least be on the board and be a contributing member, you got to keep your mind sharp. You got to keep your body in shape to do that.

That's the foundation for health. It's not supposed to be something like, “Here's what you care about. Stop caring about that thing. Care about health instead.” No. It's something that you do because it provides the foundation for all the things that you care about. I don't love lifting weights, to be honest. I don’t love it but I do it.

JE: That's a personal trainer saying that. He doesn't like lifting weights but he does it. You are in great shape.

TR: Technically, I'm a health coach. I don't count reps anymore. You have to realize it's the foundation for all the things that you want to do. If the family is your number one thing, it’s going to help you play with your kids or go on those trips and not be the person who is like, “We can't walk up. We can't do the Grand Canyon thing or the zip line because I'm too out of shape. We can’t do the kayaking,” or whatever it might be.

JE: What do you make of the idea of people saying, “You are in your prime. You should be in good shape?” That's always made me scratch my head a bit. You hear, “You are young. You are fit. You are in your 20s or 30s.” I know guys who are in their 50s and are in better shape than they were when they were in their 30s. What's the math behind that? What have you found? Is there an age component there? Can you get in your best shape at any age?

TR: At any age, you can improve your cardiovascular health. You can build muscle and lose fat. Your metabolism doesn't change. That's BS. It's not true. When you get to about 60, some things start to change. Even then, you can go online and see bodybuilders in their 60s and 70s or even 80s or 90s doing it. Most of us, without the help of technology, probably won't even make it to 90. You can build muscle, lose fat, and get in better shape at any age. It's not stopping you but it might make it harder.

What usually makes it hard is not the things that we think, “It's my genes or my metabolism. It’s my age or my hormones. It’s my perimenopausal, postmenopausal or low T andropause.” What's the problem is that as we've gotten older, we have more responsibility. More responsibility usually equals more stress. We don't have the things that we used to do to blow off stress. It also means that we have more money. We are out to dinner. We are eating a lot more. We've gotten comfortable in our ways. I love restaurants with the chef's name on the dessert menu. I'm a foodie if you want to call it that or a connoisseur of good cuisine.

Our behaviors are the thing that shifts and also our mood. We don't feel as good because of the state that we've gotten ourselves into. People talk about obesity in our society. I don't want to open up a can of worms but the focus is on metabolic health. That's true. That's proven by the best evidence and science we have.

I also believe in accepting yourself and everything but the numbers is what the numbers are. You can be a smoker and on your way to an early death but still be a person who makes a positive impact in other people's lives and so on. It's not good for your metabolic health to be overweight. At another level, if you work with your brain, which entrepreneurs and executives do, we know that the more body fat you have on you, the less effective your brain is. There's a part of your brain which is the CEO of your brain. It’s called your prefrontal lobe. That's the seat of what's called your executive function. I like to call it the CEO of your brain.

REIN 5 | Celebrity Trainer

Celebrity Trainer: You can be a smoker and on your way to an early death but still be someone who positively impacts other people's lives.

It’s the CEO of like, “I want to say no to temptation. I want to stay focused on my goals. I have these things that I'm trying to do.” Everything that you want to do in life is that. It’s all the things like, “I want to be a good parent,” but then we have the other part that's like, “Eat the cookie. Drink the alcohol. Lay in bed and take it easy. You don't need to get up.”

JE: It’s like, “Reach at the bottom for those extra McDonald's fries. You can do it.” I got it.

TR: We have this tug of war. The more overweight you are, the more you are going to lose the battle between, let's say, the angel and the devil on your shoulder. You are going to give in to more temptation. It makes it this loop where it can be hard to get out of.

JE: There is something you said a while back that struck me. If you want to recapture your youth, the best gift you can give yourself isn't a Corvette or a Ferrari. The best gift you can give yourself is to get into the best shape of your life. I so wish that more business leaders, especially those in Corporate America, adhered to this. It would probably fix a lot of problems in a lot of people's lives. It would change us for the good as a society.

As somebody who specializes in helping people over the age of 40 to lose weight, you are on the record saying that losing fat is simple and 100% doable for every single person. What makes it complicated is our unmanaged stress, poor sleep, and unreasonable expectations. Even with the best diet and fitness routine, if your sleep is off, you are wrecked. I even feel that same way. Even taping an interview, if I don't sleep well the night before, the interview is going to suck. Why is sleep the number one most important thing for a better body?

TR: You are like a car that needs the oil changed. If you are driving a supercar, it must be taken out and run at high speeds. You can't let it sit in your garage. It needs a certain level of care. We know what it needs because there's a manual. When you are born, you don't get that manual for how to take care of your body. We didn't know what it was.

Over time, that manual has been written. We know that sleep is one of those things that if you short sleep yourself, you are going to lower your testosterone levels. You are going to lower your brain functioning, how sharp you are, and your decision-making. You are going to be more irritable. There are some individual parts to this or some individualization here. Some people may be more tired and not so irritable but you are going to be suboptimal. There's no way to get around it.

People have tried. There is this polyphasic sleep where you only sleep an hour, then you wake up, do some work, go to sleep for an hour, and wake up. I forget what it was called. People have tried. There's no hack. There's no supplement. There's no workout. There's no diet that can make up for quality sleep. It's one of those things that we need. It's also one of those things that we try to shorten when we want more time to do the things we think are so important but usually, it ends up backfiring.

JE: You can think you are superman or superwoman but without getting a certain amount of sleep and taking care of yourself, you are going to be wrecked. It's going to be a wreck. I am curious. As we wrap up here, as a leading personal trainer and peak performance health coach, I have to say you've worked with people from all walks of life but also a few celebrities, namely Richard Branson, Ricky Martin, Livin la Vida Loca in Miami, and Robert Downey, Jr. Assuming you didn't sign an NDA, is there a funny or interesting story you can share from working with one of them with my audience?

TR: Yeah. I will tell you one thing that I share with people. I was in an entrepreneur group. They were talking about how they spent $10,000 or $20,000 to go visit Richard on Necker Island to network. I'm like, “I'm probably the only person here who Richard Branson paid to spend time with while you guys are dropping thousands.” When I met Richard and walked in, he was like, “You are a fit bastard.” I was like, “This is going to be a good session.”

JE: Those were the first words out of his mouth.

TR: I walked in, and he was like, “You are a fit bastard.” I'm like, “Thank you.”

JE: You were like, “I don't know if that's a backhanded compliment but I will take it.”

TR: He was very English. I took it as a compliment. It was cool to spend time with him. Probably my favorite person was Robert. He was super cool. It was right as he was getting in shape for the Iron Man role. I was in Brazilian jiu-jitsu at the time. I was a competitor. Robert, as many of his fans know, was into Wing Chun or the Bruce Lee martial art. He had started if I remember correctly.

As we were training, we were out in this condo that he was staying in. They had a nice turf out there to do some drills, sprints, and other things. All of a sudden, he started with Wing Chun. We had been talking about martial arts. I lowered my level, grabbed his ankle, and put him on his butt in a few seconds. I was like, “I told you this stuff works.” He was coming at me with the punches and everything. Brazilian jiu-jitsu is better than Wing Chun.

JE: How does that feel to put Iron Man on his ass like that? That's got to count for something. You should put that on a resume.

TR: He wasn't wearing the suit, in his defense. He was wearing athletic shoes and Lululemon.

JE: You had a little bit of an advantage. I get it. I knew you would kick ass on this episode. I worked in corporate media for a national network for nearly a decade prior to launching this show. I never imagined where life would take me. Sometimes, in the waves of change, we do find our true direction. That certainly rings true for you as well. I get emotional listening to you share your story and talk about your health and how you got to where you are. I'm so awestruck by your bravery, resilience, and vulnerability and how you are standing tall and sharing it with the world. I also know that your family is so proud of you and the man that you've become.

TR: Thank you. It has been a pleasure.

JE: You inspire me beyond belief in not only were you able to reinvent yourself but you are paying it forward by sending the elevator back down to those in need of rebuilding their lives, bodies, and mindsets. If you are in need of losing weight and want to get healthy or get fit mentally and physically, reach out to Ted Ryce. He is the man. Let people know how they can find you and can book you.

TR: If you feel like health is that cave that you have been fearing to enter, and you know you need to make a change, the best thing to do is go to LegendaryLifeProgram.com/apply. That's where you can book a fifteen-minute call with me. We can take it from there if that's what you feel you are being called to do, you know you want to get it handled, and you have a big goal for yourself. If you want to lose 5 or 10 pounds, I'm not the person for you. If you want to make a dramatic change in not just how you look but how you feel with your energy levels and you want to crush your stress, then that's the best place to go.

If you feel like health is that cave you have feared entering, you know you need to change.

JE: Who better than you? Thank you so much for taking the time to come on to the show to share a bit of your story and how we can all get fit. I'm going to go for a run if that's okay with you.

TR: Do it.

JE: I don't know about you but I do plan on hitting the gym after this show. I got to shed some of that extra holiday weight that we all put on.

TR: I go for a workout or walk every single day.

JE: Thank you again. To my audience, be sure to rate, review, and subscribe to the Reinvented. That's available wherever you tune in to shows. It’s on Apple, Spotify, and YouTube. You name it. It’s there. That was Ted Ryce. Thank you for tuning in.

 

 Important Links

About Ted Ryce

REIN 5 | Celebrity Trainer

Ted Ryce is a high-performance coach, world-class fitness trainer, and a longevity evangelist. A leading fitness professional for over 20 years in the Miami Beach area, who has worked with celebrities like Sir Richard Branson, Rick Martin, Robert Downey, Jr., and dozens of CEOs of multimillion-dollar companies.

In addition to his fitness career, Ryce is the host of the top-rated health and fitness podcast called Legendary Life. The Legendary Life Podcast was featured on Washington Post, Inc Magazine, and CBS as one of the top 10 podcasts to listen to while exercising.

Tune in with millions of listeners around the globe as celebrity fitness trainer and high-performance coach Ted Ryce interviews world-renowned experts on the topics of health, fitness, nutrition, longevity, personal development, and more. It’s an entertaining and enlightening way to learn, and the insights you get here will help you upgrade your health, transform your body and live your best life ever!

REINVENTED With Rapper, Author & Fitness Coach Zuby Udezue


Welcome to Reinvented with Jen Eckhart! In this episode, Jen speaks with independent rapper, host of “Real Talk with Zuby” podcast, and author of “Strong Advice: Zuby’s Guide to Fitness for Everybody," Zuby Udezue. They discuss how Zuby has reinvented himself while marching to the beat of his own drum, his experience living in both the U.K. and Saudi Arabia, studying computer science at Oxford University, releasing his first rap album at the age of nineteen, and his advice to anyone who wants a fresh start at fitness and living a healthier life.

 

Don't forget to rate, review, and subscribe on Spotify, Apple, and YouTube. You can also follow @JenniferEckhart on Instagram and Twitter. Thanks for listening!

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Listen to the podcast here

REINVENTED With Rapper, Author & Fitness Coach Zuby Udezue

JE: I'm excited to welcome somebody on the show who might make a couple of people's heads explode. He's an independent rapper, host of the Real Talk with Zuby podcast, and author of Strong Advice: Zuby’s Guide to Fitness for Everybody, but he's so much more than that. He's a true individualist in every sense of the word. He marches to the beat of his own drum quite literally, and he's a free-thinker, which is something rare. Zuby, welcome to the show.

ZU: What's up, Jen? I appreciate the introduction.

JE: Everything I said is true. You are an individualist and a free-thinker. I wanted to invite you on the show because you do fit the theme of reinvention so well. For those who aren't familiar with you and your profile, you have quite an eclectic resume. Aside from being a rapper, an author, a podcast host, and a fitness coach, you're also an Oxford University graduate. You grew up in Saudi Arabia. You're living in the UK and you have a huge social media following of nearly 700,000 followers across all social platforms. That's insane. Out of all of those roles I mentioned, which do you enjoy the most?

ZU: Honestly, it is being a rapper, making music, writing songs, recording songs, but especially performing live, which I haven't been able to do for months, which is pretty crazy. It all started out with the music. Music is still my first love out of all of that.

JE: That's awesome. Are you sure you don't like being a fitness coach better than being a rapper?

ZU: I love it all. I don't do anything that I don't enjoy. That's one of my general life rules, in fact, with a couple of exceptions. I love it all. Music is how it started. It's my best form of expressing myself. There's no feeling like being on stage, doing a live show, and connecting with people directly in that way. There's nothing that can top that for me.

JE: Speaking of which, how does somebody who gets accepted to Oxford University to study Computer Science end up becoming a rapper? Explain to me how that process even works. Did people make fun of you? Did you take breaks between tea times? I'm being serious here. How does that work?

ZU: First of all, I tell people that if you're going to go to university, then go to university to open doors, not to close existing ones. Just because you have a degree, it doesn’t mean you can't or you shouldn't do something which you want to do, which you could have done without necessarily having that degree. You can go to Oxford and then decide to become a comedian, a chef or whatever. You can go to Harvard and study Law, and then end up becoming a singer or a dancer. Why not? There's nothing wrong with that.

JE: I love it. I want to go to Harvard and then decide to do standup comedy or launch a podcast, which I am now. It's great. The sky's the limit. What is even more incredible is that you managed to release your first rap album at the age of nineteen. How did you do that?

ZU: Honestly, I just did it. I didn't wait for anybody's permission. I googled, "How do you make an album?" At the time, one of my friends in the university named Chris had a basic recording studio in his dorm room. I used to go in there and I would record my tracks there. I would download beats off the internet and record songs.

After I'd been rapping for about 9 or 10 months, I had enough decent songs together that I could make an album. I googled to see how I could get some physical CDs made. Everything was physical CDs at that time. I did it. I started out with a run of 50, and I sold all of them in about a week. I took that money and reinvested it. I made another few hundred, sold them all, reinvested, made a thousand, and ended up selling 3,000 copies hand-to-hand.

JE: When you were nineteen?

ZU: Yeah.

JE: That is wild to me. It’s all because you googled how to release a rap album.

ZU: Anyone can google stuff, but the execution is something else. Ideas are easy to find. Information is easy to find, but a lot of people don't have the nuts to act on it and don't have the courage to go out there and do what they want to do. I just did it. I said, “I'm not going to wait for any record label. I'm not going to go on X Factor or one of these shows. I'm going to do this. I know people like my music, so let me create this and see what happens.”

Anyone can Google stuff, but the execution is something else.

Je: Don't wait for permission to do things. I've always believed in that. It's better to ask forgiveness than permission. Anybody successful in life, you got to go for it. You're over in the UK and I'm here in Manhattan, New York City. What advice would you give to young aspiring rappers growing up here, for instance, in Brooklyn, New York, about the industry and pursuing a career in music besides googling how to release a rap album? What advice would you give them about the industry?

ZU: Honestly, I don't even consider myself part of the music industry. I quite actively and intentionally ignore it. That would be part of my advice. Everything is about fans. It's all about fans. It’s about the audience. Whether you are signed or unsigned, independent or major label, or whatever it is, if you have fans and people who like you and will support what you do, then you're golden.

If you do not, it doesn't matter how many people in the industry are buzzing about you, how many magazines covers you're on, or whatever hype you're getting. If people don't like your music, don’t like you, and don’t want to support you, then all of that stuff is ultimately irrelevant. It's good for the ego. My way of doing it and what I recommend is to focus on fans. Focus on building a following. Focus on building a fan base. I'm independent, and I always have been. I don't even have a manager. I have way more fans than plenty of signed artists.

Rap Music: It doesn't matter how many people in the industry are buzzing about you, how many magazine covers you're on, or what hype you're getting. If people don't like you and your music, then all that stuff is ultimately irrelevant.

JE: Do you ever have people come up to you? I've certainly had this happen to me on the streets here in Manhattan where people would hand me their mix tape and say, “Check out my mix tape. It's free. Listen to it and see if you like it.” That's that grassroots movement of reaching out to people. Have people come up to you? Have you done that yourself like giving out your music?

ZU: I never gave them out, but I have sold over 20,000 albums on the streets of the UK, hand-to-hand.

JE: There's a lot to be said about that.

ZU: In terms of advice, I don't recommend people handing their music out like that. I recommend that they sell it in an ethical way. I don't like this thing of giving it to someone as if it's free, and then after they've taken it, telling them to pay you.

JE: There's a lot to be said for knowing your worth, knowing your value, and not giving away your talents for free. In November of 2011, you took the plunge to go all-in on your music career. That took guts. Most people wouldn't want to leave the confines of a comfortable career behind. You said something interesting during a 2019 sit-down with Ben Shapiro. You said, “I haven't starved to death yet.” I thought that was so admirable and cool. What was the driving force that inspired you to reinvent and take that scary leap of faith?

ZU: It was too much of a risk not to. People think it was a risk to do it. To me, the bigger risk was not doing so and looking back at my life in 10, 15, 20 or 30 years time and thinking, "Why didn't you go for that? You've got a God-given talent. You have the ability to change the world and inspire millions of people. You're not destined to sit here in a cubicle doing this thing that you're currently doing."

For me, it was pretty obvious. Maybe people who don't know me would've been a little bit surprised by it, but anybody who knows me from my family to my friends, nobody was surprised by that move at all. It's worth bearing in mind that I was already making music at that time. I'd already done a tour. I'd already put out three projects.

JE: It’s a passion.

ZU: It wasn't like I was leaving that and starting from ground zero. I already had something going on.

JE: You decided to go all-in on your passion. That's a beautiful thing. I'm sure you probably hear this a lot, so I'm sorry if I sound like a broken record. Your Twitter account is one of my favorites. I don't necessarily agree with everything you say. I'd probably say it’s 99.9% of what you say, but that's okay. I'm one of those super weird people that's able to befriend somebody and accept their worldviews even if they're the polar opposite of mine, which is a rare thing in this society.

You tweeted something interesting. This is a direct quote. Don't get nervous. This is not a gotcha question. You tweeted that you went from wanting everybody to like you to not caring if everybody likes you to actively not wanting certain people to like you. You also said, “Real recognizes real. The real ones know.” Explain what you mean by that.

ZU: As an individual, as a human being, and especially as a musician or a creative person, you have a natural leaning towards wanting to be liked. There's nothing wrong with that. In the world of music, art, etc., you want to appeal to as many people as possible. If that means keeping certain things in the shadows or not 100% being yourself or not 100% keeping it real, that's what the majority of people do. That is why so many celebrities, whether they're actors, musicians or whatever, come across as fake because they are being fake. They're not truly being themselves. After a while, I quickly realized, “Not everyone is going to like me. Not everyone is going to like my music, etc., and that's fine. Let me put stuff out there. Those who like it will like it.”

As I got even older and more mature and I started venturing into things outside of music, and I started sharing more of my thoughts, my opinions, and things like that, I got to a stage where my message has become more defined as time has gone on. Having a message that is defined means that not everybody is going to get it or appreciate it. That's fine because I'd rather be loved by X percent of people than be lukewarm with tons of other people.

The more that I appeal to my audience by truly being myself, not only is it liberating, but those people love me even more. That makes certain people oppose some of the things that I promote like personal responsibility, accountability, working hard, not relying on everybody else, not constantly making excuses, and having a victim mentality. There are a lot of people who are pushing the opposite message. Do I want those people to like me? No. If those people like me, that would mean that my message is off. If the people who are pushing for that stuff suddenly are like, “We love what this guy is saying,” then that would be a problem.

Rap Music: The more I appeal to my audience by just truly being myself, not only is it liberating, but those people just love me even more.

JE: Pleasing everyone is an impossible task. I learned that very early on. A fun fact about me is I love the show South Park because it offends everybody. I love their whole “If we don't offend you, we promise we will get to you later. Please be patient” approach. It’s genius because you can't please everybody. You're going to have some haters out there. You're going to have some doubters and some naysayers. Would you consider yourself to be an equal-opportunity offender?

ZU: Not exactly. There are people or ideas that I go out for more than I do others. Something like South Park shoots everybody. In my case, I do have my own beliefs, leanings, opinion and biases. I'm cognizant of those. There are certain people who are going to get the fire from Zuby more than I will. One thing I actively do is I have a policy that I do not target individuals. I think that you should be kind to people, but ruthless with bad ideas. I’m conscious of separating individual people from bad ideas. You follow me on Twitter. You'll see me attack ideas that are stupid, but you'll rarely see me attack a specific person or somebody and go at them.

JE: That speaks volumes of your character. Frankly, the world of Twitter and beyond social media could learn a lot from that and use that approach instead of targeting and going after individuals. Switching gears here, you went to school in Saudi Arabia up until the fifth grade, which I find so fascinating. You also went to boarding school at the age of eleven in the UK. You were back and forth between the two countries. What was that like? Can you give our audience your abbreviated backstory?

ZU: I was born in England. My parents are both originally from Nigeria. I'm the last of five kids. I was born in Nigeria when I was around the age of one, so I don't remember this. My dad got an opportunity to go work in Saudi Arabia. Legend has it that he came home one day and told all my siblings and my mom, “We're moving to Saudi Arabia,” and that was that.

I lived in Saudi for about nineteen years. I went to preschool and kindergarten there, and then from first grade up until fifth grade. When I was eleven, I went out to the UK for boarding school. I was back and forth between the two countries for many years. I did well in school and got into Oxford. I went there and studied Computer Science. It wasn't until after I graduated from university, it was the following year, that my family moved to the UK permanently. In terms of where I grew up and how I grew up, that's a quick summary of it.

JE: Something you also said during your Shapiro interview, which I found fascinating, was you said you liked living in Saudi Arabia. Being here in the US, when most people hear that, they'd be like, “What?” I thought that was interesting and something to hone in on. From what I know, Saudi Arabia is extremely oppressive towards women. That’s everything from their dress code to marriage, divorce, and inheritance laws.

Women were only allowed to start driving in Saudi Arabia in 2018. There is a male guardianship system in place there. Women still cannot marry or leave prison or a domestic violence shelter without the consent of their male guardians. You grew up in Saudi Arabia as a male. However, if I grew up in Saudi Arabia, I might have a different perspective than you. Where do you fall? Where do you land with that? What are your thoughts on that?

ZU: Most of the Western women I know who grew up in Saudi Arabia and those who still live there tend to love it, which may surprise some people. Saudi is an interesting country because it's one of the few countries in which people have very strong opinions despite the fact that almost nobody has been there. Few people even know anybody from there. It's interesting because there are truths in a lot of what you've said.

Saudi is a weird place. In any country or any city, people are going to have very different experiences. If someone asks you, “What was it like growing up in the USA?” It's such a huge broad question because there are people who will see certain things. Their imagination from what they're seeing from media and social media, they're like, “Oh my gosh.”

I'll tell you. Being from the UK, most British people have not been to the USA and most people from the US haven't been to America. In 2019, when I was like, “I'm going out to the States for a while,” people were like, “Are you sure you want to go there? They've got a White supremacist racist as a president. People are getting shot up in the streets. The police are killing Black people. Are you sure it's safe for you as a Black man to go to the USA?” I'm like, “I've been in the States before. It’s calm.” I've had people in the States who are like, “I'd go to London, but there’s all the knife crime. People are getting stabbed everywhere.” I'm like, “The image that's being painted in the media and on social media doesn't always represent it well.”

JE: As somebody who worked at the national level at a network for nearly a decade, I can tell you from firsthand experience that that is the mainstream media for you. I do find myself in that position a lot telling people, “It's not as bad as the news makes it seem.”

ZU: With Saudi, one thing I'm grateful for growing up somewhere like that is it does give you a much broader perspective on the different ways that societies can be. Society, culture, value systems, and even some aspects of the law are very different. If you understand that and you take the time to understand it, then it allows you to empathize much better.

Je: It is a God-fearing country. It's very religious.

ZU: I had a guy from Saudi on my podcast. He’s a Saudi native. He was saying that he went to the US and he studied in Arizona. He'd lived in Saudi up until about eighteen and then he went to the USA. His prejudices about the US were as strong as a lot of Americans might be about Saudi Arabia. What he'd seen of Americans was a very different picture.

He thought, “I'm going to go there and people are going to be very anti-Muslim. There's going to be a lot of racism. People might hate me, discriminate against me, and think this and think that.” He was sharing his experiences. He was like, “I was so shocked. I was meeting people. I was meeting Christians and Jewish people, and atheists. They embraced me.” If you went to Saudi, which you can do now. They do now have tourist visas.

JE: They're going to allow me in, Jen Eckhart?

ZU: Even if you lived there for twenty years, once you leave, before, you weren't allowed back in anyway.

JE: The problem is if I want to have a glass of wine and alcohol is illegal there.

ZU: If you want a glass of wine, then it's not the best country for you.

JE: It’s going to be a problem.

ZU: Maybe you could try a seltzer.

JE: You certainly have an interesting perspective and unique worldview. You're an individualist and a free-thinker. That's why you captivate people and can sometimes irritate people on both the right and the left. That's a good thing. You irritate people on both sides. You must be doing something right. What do you think is the number one thing wrong with politics in America?

ZU: There are too many liars. It's the biggest problem in the West in general. There are too many liars, too much cowardice, and too many lies. There are too many webs of deceit and pillars of lies in everything. We're living in a society where often people are incentivized to lie, and people are punished for being truthful and honest. Whenever that happens in a society or in a culture, you're in a dangerous position.

The biggest problem in the West today is there are too many liars, too much cowardice, and too many lies.

Politicians and certain agents in the media are extremely guilty of that, even everyday people. A lot of the power of my message and the way I've been able to grow online and build my audience is because I'm honest. I tell the truth whether or not people agree or disagree, or want to debate. That's fine. I've never said this is a dictatorship and everything must go by Zuby's law.

JE: I don't know. I feel like if you were in charge of politics, we'd have a more peaceful country, TBH, but that's just my opinion. I couldn't agree with you more on that. Politicians and lying go in lockstep with each other. Everyone lies. It's a big problem. In years past, Michael Jordan was quoted in the ESPN documentary. I don't know if you watched it. It’s called The Last Dance.

He was saying, “Republicans buy sneakers too,” after refusing to endorse an African-American democrat who was running against an incumbent Republican at the time in 1990. When I watched that scene, it felt like he didn't want to get political with his platform because he didn't want to alienate certain people from his brand. Do you think it would be a less polarizing society if more celebs and public figures followed suit?

ZU: I have mixed feelings about this. I also wouldn't want to be hypocritical because I am a public figure to a degree. I'm pretty open about my political beliefs, religious beliefs, social beliefs, etc. There should be a separation between individuals and brands. I'm not a big fan of companies like big organizations and corporations, etc. being very strongly biased in one way or the other politically. Unless it is a political organization, then I'm not a fan of that. I don't like the whole woke capitalism thing.

JE: I also can't stand when newspapers endorse presidential candidates. As a journalist, I've never understood that. As a journalist, you're supposed to be fair and balanced. You're not supposed to take sides or have an opinion. I understand there are op-ed journalists, but what are newspapers doing? That never made sense to me.

ZU: I'm with you on that one. With individuals, that's one thing. Michael Jordan is an individual, but then there's also the Jordan brand, which is linked with Nike. From what he said about that, I'm on board with that. Why would he want his brand to only appeal to let's say half the country when he could appeal to 100%? A shoe is a shoe. Those are not liberal shoes, conservative shoes, or libertarian shoes. They're just shoes. I don't need my ice cream to tell me what my political opinions should be, albeit Ben & Jerry’s. You don't need Gillette razors telling you what to think about transgenderism and all that stuff. That's nonsensical. Also, they shoot themselves in the foot when they do that.

JE: From my vantage point, I am curious. What is it like over in the UK? Do celebs and famous athletes over there sound off on politics? Do they get involved?

ZU: Yeah. It's no different from the USA in that regard.

JE: That is interesting. This is the million-dollar question that I've been leading up to. I'm very excited about this. I'm not sure if you've already been asked about this. If you have, you're going to get asked again. As somebody who lives in the UK, I am dying to know your views on the royal family. Are you team Harry and Meghan or are you team royal family here? I need to know this. The people want answers.

ZU: I don't care. Prince Harry married the wrong woman. I said that before they even got married and I got shellacked for it. Years later, we’ll see what I was getting at there. He made an error on that one, but that's his business.

JE: That's okay. A lot of my friends are in line with your thinking and feel that he has been manipulated to a degree. They think he is in an unfair situation in that he could sound off on the press here in the US whenever he feels like it whereas, in the royal family, there are a lot more restrictions. I agree with you. I don't have a dog in this fight. I say we release the corgis and do this Hunger Games style because I'm tired of hearing about it.

ZU: I don't care.

JE: Can we all get along? I don't get it.

ZU: I'm not into celebrity stuff in general. The royal family stuff falls into that for me. I don't care. I'm like, “Do I know these people? Do they know me? No? That’s cool. I don't care.”

JE: That's interesting you say that because I was going to ask you as a rapper what your thoughts were on somebody like Kanye West coming out in support of President Trump. You then have somebody like LeBron James and other athletes voicing their opinions on various political topics. Are you against that? Do you think they should stick to their craft?

ZU: I don't think they should. I'm not in the shut up and dribble camp.

JE: That is a terrible camp to be in. If you're in that camp.

ZU: I don't apply different rules to celebrities. Do your best to be informed. That's what it is. If you are going to voice an opinion, at least have it come from something rather than, “This is what my friends are saying,” or, “This is what I'm supposed to say because I'm in the music industry.” At least if you're going to talk politics, social issues, or whatever it is, be informed and be humble about it.

If you're going to talk about politics or social issues, just be informed and be humble about it.

JE: As rapper Kendrick Lamar says, “Shut up, be humble.”

ZU: Sit down, be humble.

JE: It’s sit down, be humble. It’s the same thing. Speaking of rap, I love rap. I'm going to say it. I thought it was so funny. Ben Shapiro was like, “I play the violin and I don't like rap.” I'm like, “Okay, dude.” To all my people out there, Zuby has this awesome song. It's called OK Dude. I love hip-hop. I love Kendrick Lamar and Kanye West. They're two of my favorites. I love Nicki Minaj. Fergie doesn't get a lot of notoriety. She can spit out some rhymes. They are two of my favorite female hip-hop artists. I want to play a sample of your hit song, OK Dude, if that's okay with you.

ZU: Go ahead.

“Zubi is a musician. He's a rapper from the UK who has been on the podcast. The dude doesn't even swear. Someone said, ‘I bet I sleep with more women than you do,’ to which he writes, ‘Okay, dude.’ They decided by him saying, ‘Okay, dude,’ that is grounds for being banned from Twitter. You don't like my style? Okay, dude. You don't like my lyrics? Okay, dude. You don't like my politics? Okay, dude. Do you even know what knowledge is? Okay, dude. They want to mention me? Okay, dude. They want a sense of me? Okay, dude. Tiger blood and dragon energy, I control my legacy. I got friends and enemies.”

JE: That is so good. I have to know though. Tiger blood was an interesting word choice there. Are you giving a nod to actor Charlie Sheen when he famously was like, “I have tiger blood in my veins?" I need to know.

ZU: It was a Charlie Sheen nod and a Donald Trump/Kanye West nod.

JE: Has Charlie Sheen listened to this song? You should send it to him.

ZU: I doubt it.

JE: If he's tuning in to this show, maybe he'll want to come on and have a rebuttal. Maybe he can add a line or two. I thought that was awesome. Okay, dude is your catchphrase, is it not?

ZU: Inadvertently, yeah.

JE: If it is, it's a great one. It's a great song. It has a great beat. You’re a great rapper. I want to know what's the true meaning and the overall message of this song. Why do you feel it's so important?

ZU: Joe Rogan in the intro explained what happened. I got de-platformed from Twitter for several days because I said those words, “Okay dude,” to an individual, which is clearly a violation or hate speech. Okay, dude to me means, “Yeah, whatever.”

JE: I say it on a daily basis, as a female no less. I’m like, “Okay, dude.”

ZU: It’s gender-neutral. It’s like, “Cool story, bro.” That was the first song that I made since I went viral with the deadlift and stuff went crazy for me, and I did my USA trip, etc. Between my last album, Perseverance, coming out at the beginning of 2019, and then that song coming out, so much had happened. I wanted to make a song addressing a lot of the different things that I talk about on social media, address some of my critics and haters, and also share some of my thoughts. What I love about rap and hip hop, in general, is you can say a lot in a couple of lines. There are layers to everything.

Rap Music: With rap and hip hop in general, you can say a lot in just a couple of lines. There are layers to everything.

JE: There's power in that. There's a way to tune out and send a message to the doubters, haters, and naysayers, there's a lot of power in that.

ZU: That's the chorus. That's why it's like, “You don't like my style? You don't like my lyrics? You don't like my podcast?” It's like, “That’s fine.”

JE: I love it. It's great. I’m bringing up one last tweet. I have to because it is so money. It's you saying, “How Twitter works: Me: ‘I prefer apples to pears…’ Random person: ‘What you're saying is that you hate oranges? You also failed to mention pineapples, mangoes, strawberries, and marginalized fruits of citrus. Educate yourself.’" It was such a perfectly hilarious analogy for where we are as a society now. I'm afraid I'm going to get canceled for saying during an on-air appearance that I like Nickelback. Some people might say, “You deserve to get canceled for saying that.” I unapologetically will say I love Nickelback. All jokes aside, do you think we will ever get back to a place in society where we can freely express ourselves without fear of being canceled?

ZU: It comes down to the people. Like a lot of things, it comes down to people. The reason why we are even in this situation is because of what I mentioned earlier. It is because of deceit and cowardice. The majority of people are on board like the number of people who are in favor of mass censorship.

JE: Real recognizes real. The real ones know. The real ones get it.

ZU: What's happened is there's a difference between a silent majority and a silenced majority. We may have more of the latter. That makes things a lot worse because when people are afraid to even speak out about anything or voice any opinion for fear of so-called cancellation or so-called mobs, then it gets worse. The Overton window shrinks even more. Their grip gets a little bit tighter. Things get more controlled. You have to push back against it.

There's a difference between a silent majority and a silenced majority.

JE: We're all about reinventing oneself on this show. You are the author of Strong Advice: Zuby’s Guide to Fitness for Everybody. What advice would you give to someone who hasn't worked out and wants to get a fresh start at fitness?

ZU: The first thing I would say is to understand your why. Ask yourself why multiple times and get to the root of why you want to do it. Whether you're trying to build muscle, lose weight, burn fat, or whatever it is, understand why you're doing it. Is it because you want to look more attractive to a potential partner? Is it because you want to feel more confident and you're not confident?

JE: That's interesting. You were on the record saying in an interview, “You have to give yourself a reason to be body positive, not just because you're a human and you breathe air.” I thought that was an interesting take. As a woman, I'm a very body-positive person. I didn't always use to be that way because like anyone, I'm human. I have insecurities and I've suffered unimaginable trauma. It's a beautiful thing to find your why and to learn to love yourself and your body in a world that's constantly telling you not to. They’re like, “You're not thin enough. Don't eat this, eat that. Wear this. You can achieve this look, but by only spending X amount of dollars.” What's your reason to be body positive?

ZU: The term body positive is a little bit triggering to me.

JE: What would you prefer me to say?

ZU: I don’t know, jacked.

JE: What's your reason to be jacked?

ZU: There are no downsides. It makes you live longer and stronger. You’re better at surviving life. It makes you harder to kill. It helps you to protect yourself and other people. There’s more resistance against all sorts of diseases and illnesses. As a man, maybe the motives might be slightly different from a woman. There's going to be a lot of overlap. It's one of the few things in the world where it's pretty much all upside.

I'm also obsessed with the idea of fulfilling my potential physically, mentally, emotionally, and spiritually. With relationships and everything, I want to maximize myself because by maximizing myself or someone else maximizing themselves, they can help other people to do the same. If you are not healthy and in shape, then that affects you directly. It does also have a wider impact and wider implications. Everyone should seek to maximize themselves. You only got one body.

By maximizing yourself, you can help other people to do the same.

JE: Your body is your temple. You got to take care of it.

ZU: People will take care of material items better than they treat their own bodies, which is insane. If you mess up your shoes, you can go buy another pair. If you crash your car, hopefully, you're safe, but you can buy another car. If you destroy your body, you’re toast.

JE: Your health is your wealth. Your body is your temple. Take care of it. You follow the 80/20 rule, if I'm not mistaken. For those who don't know what that is, can you explain what that process is and what your diet is like?

ZU: In terms of diet, what that means is that for 80% of my diet, I try to have nutritious whole healthy foods, and then the other 20%, I'm more flexible with.

JE: During that 20%, do you go all-in? Is it pizza, mac and cheese, and bagel bites to the face? I'm very curious. I want to know what the 20% is. What do you eat?

ZU: It means that I'm not overly dogmatic. There are a lot of people, especially in the bodybuilding and powerlifting worlds, etc. where they're so restrictive all the time. Number one, it can lead to genuine eating disorders. For a diet to be a good diet, it has to be sustainable. For example, I ate plain chicken breast, broccoli, and brown rice, and then I can do that for a few days, but is that something I can maintain or would want to maintain for weeks, months or years on end? No. Fortunately, with me, I have a high caloric requirement, so 20% is a decent amount for me. The more energy you burn, the more you can get away with eating stuff that's not great all the time. That's my philosophy around that. I practice what I call flexible dieting.

A good diet has to be sustainable.

JE: It’s building out something realistic that's sustainable that you can live with and enjoy. I don't believe in the starve-yourself approach.

ZU: It’s unnecessary.

JE: If you want to have something, have it in moderation. I need to know though. What is your go-to junk food?

ZU: Ice cream. That’s easy.

JE: You answered that quickly.

ZU: It’s my favorite food too, so it's easy.

JE: That's why you have to be jacked and workout as much as you do. You got to earn it.

ZU: I get jacked so I can eat more ice cream.

JE: To wrap up here, I want to know what is the most influential piece of advice you've received and who was it from?

ZU: What jumps at me immediately is not advice. It's a statement. I remember when I was growing up, my parents would always tell me that life is not fair. That always stuck with me. It's an important thing to be cognizant of. We live in a time where a lot of people have this mindset where they're consistently complaining about virtually everything and everything that may seem to appear unfair. Having that drilled into my head as a child when I used to complain about things and say, “That’s not fair,” my parents would say, “Life is not fair.”

JE: The world doesn't owe you anything.

ZU: There you go. It doesn't mean horrible things should happen, but it's recognizing the fact that life is not fair. We're all born equal, but we're born different in very different circumstances. People are going to face different hardships and have different advantages, disadvantages, and so on and so forth. Someone could sit there and complain eternally that all of that is not fair, but it's better to recognize that.

In fact, it is taking the advantages and the privileges that you have, and using them to your benefit and to benefit other people. Don't sit there and self-flagellate about whatever privileges and advantages you may have, which is where society seems to be in the West. Don't do that. Take that and use those advantages. Use those gifts you've been given and maximize things for yourself and other people. That's what I try to practice.

Rap Music: It's better to just recognize that and take the advantages and privileges you have and use them to your benefit and for the benefit of other people.

JE: There is real injustice in society. That goes without saying. That's an inspiring message. When I hear you say, “Don't live in this perpetual state of victimhood,” what I'm hearing you say is, “Make lemonade out of lemons.” Use your God-given talents. Use what you have to reinvent and level up and use it in a positive and empowering way. That's beautiful.

ZU: Fill up your jug and then pour water out for other people.

JE: You can't pour from an empty cup. That's another thing. Thank you so much for coming on the show. It was such an honor to have you on, rap with you, listen to your music, and talk to you about everything from fitness to Saudi Arabia and beyond. I appreciate you taking the time. To our audience out there, be sure to rate, review, and subscribe to this show that's available wherever you tune in to shows. Zuby, thanks again for coming on. I appreciate it.

ZU: You are most welcome. It has been great to talk.

JE: Thanks for tuning in.

 

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